Scott Tokar talks about scanning badges for maximum quantification on the show floor with Alexis Baize, Philip Victor, Rick Gerber, Jenifer Canale, Robin Bell, Channon Dade & Larry Wyatt.
Then Scott interviews Sasha Higgins to find out how she got started in the BA and Tradeshow world.
Secrets that she wishes she had known about the industry when she first started.
Working with agents and for companies like; Microsoft, Automation Anywhere, Toyota, Dell. How to find an agent
Badge scanning goals, what they are, and how to exceed them.
How to “connect” with visitors to get them to stop.
“WIIFM” What's In It For Me? And how to use a “bribe” to get people to sit for a longer presentation.
Diversity in the events industry and how things may have changed for “people of color” today. How to increase your opportunities by being “who you are”.
What is a “Corporate Story Teller”.
How much can you expect to get paid to work in the tradeshow world?
Being an independent contractor and 1099 taxes. What can you write-off as a “business expense” to reduce tax liability?
Then, Sasha turns the tables on Scott and asks HIM some questions about being a Tradeshow Magician and how HE got started.