Season 1, Episode 13 - Tradeshow Give-Aways / Chef Anton - Trick-shot Sales Entertainer
How do variety acts work in brand activations?
How to best use a professional brand ambassador to assist with crowd dynamics in a live presentation
Using a dedicated team or local talent advantages and pitfalls.
Why it is so tough to use a company staff member as part of your live presentation team.
What makes the perfect crowd gatherer? A virtual “want ad”.
The best way to STOP attendees in the aisles and the “yes ladder”.
Why is it so important to get the badges scanned and delivering a quantifiable result?
How do you get hired as a booth host/hostess or badge scanner?
Working as an independent contractor and the business card advantage over the typical modeling agency route.
Why “suitcasing” a tradeshow is frowned upon and why you should NEVER cold-call a tradeshow you are not already working at.
How does a variety act get started in brand messaging and corporate presentations?
What kind of companies hire tradeshow variety acts?
MASTER CLASS TIP #1 - How to keep the booths across the aisle from getting mad at you for “stealing their crowds”.
Don’t be afraid to be “different” originality is the key to getting booked.
MASTER CLASS TIP #2 - The build-up is more important than the “trick” and why “flow” is so important.
Veronica Tevelde shares a "face palm" moment to close the show.