MASTERCLASS in tradeshow presenting with Scotty Meltzer / Should you go to dinner with your client?

Question: What do you do if your client asks you to dinner?

Scotty Meltzer, Tradeshow juggler - Comedy Industries

Today’s episode is a MASTERCLASS in tradeshow presenting (period).

What is a “tradeshow juggler”? 

Adding a commercial message to a variety act helps make a product understandable and memorable.

Scrip writing and selling a product from an angle of fully understanding the industry itself.

Ear prompters or fluid scripting what is the difference and why use one or the other.

Traveling for the tradeshow presenter business, the good/bad and the ins/outs.

Favorite destinations and not so favorite destinations for tradeshows and why Barcelona has become one of the hubs of the EU tradefair circuit.

How long is a “typical” presentation?

MASTERCLASS SECRET #1 - How to successfully gather a crowd to start a presentation and how tradeshows differ from street performing.

How magicians and jugglers use brand ambassadors and crowd gatherers to their maximum effectiveness.

MASTERCLASS SECRET #2 - How to easily write a script, even for the most complex product by telling your customer about their product after learning about it for the first time.

And, Rick Gerber shares a magician's “facepalm” in the Bahamas.